Understanding How to Market to a Client’s Needs
Mark Sanborn said “If you aren’t a little different than your competition, you’re in trouble”. This presentation will challenge you to find what you are passionate about and expand on that to become the expert your clients need.
Niches are created by working to identify the needs, wants, and requirements of your target client. In such a competitive marketplace you need to stand out. Having better qualifications and a stronger understanding of a particular product will build trust and a solid business in your targeted area.
Sherry will cover 4 ‘Product Avatars’ that are available to the brokering world and how you can market and capture new clients by being a resource, not a sales pitch.