No One Knows How Toilets Work: How to Change Minds & Build Support for Your Ideas
Why do people say “no” to good ideas or decline to follow expert advice, even when you’re the expert? Because most people, most of the time, dramatically overestimate their understanding of a situation. It’s frustrating, until you know what to do - and that involves research into toilets (trust us!).
Take the plunge and join Chris Graham, Principal at TellPeople, for an informative webinar sponsored by First National. Like an interactive TED Talk, this session uses stories, research, and lots of practical examples to help mortgage professionals develop rapport with, and win support from, even the most skeptical clients.
Key takeaways include understanding:
- Why people say “no” to good ideas and decline to follow expert advice
- How to use curiosity and dialogue to overcome resistance to new ideas, approaches
- How to use storytelling to make your case in ways that other people will find compelling