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State of the Housing Market Report

Down payment help now seen as essential by most recent buyers

We are proud to present the 2025 State of the Housing Market Report, featuring results from our annual consumer survey and economic outlook. This national survey, conducted earlier this year by Bond Brand Loyalty, offers a window into how Canadians are navigating an increasingly complex and less affordable housing landscape.

This year’s findings reveal a growing reliance on family support to enter the market, heightened concern about mortgage fraud, and increasing demand for tools that make home financing more secure and transparent. Canadians are also increasingly turning to mortgage brokers for expert advice, with two-thirds saying they’re likely to use a broker for their next mortgage.

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