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The Broker Advantage Report

Broker Advantage Report Cover

The Broker Advantage: How Canadians Are Navigating Mortgage Choices in a More Complex Market

MPC’s latest member report, based on consumer survey research conducted by Bond Brand Loyalty, examines how Canadians are choosing mortgage providers and products in an increasingly complex market.

The findings highlight rising broker use, particularly among recent first-time buyers, the growing value borrowers place on advice, and knowledge gaps around down payment savings tools and reverse mortgages.

The Broker Advantage: How Canadians Are Navigating Mortgage Choices in a More Complex Market

MPC’s latest member report, based on consumer survey research conducted by Bond Brand Loyalty, examines how Canadians are choosing mortgage providers and products in an increasingly complex market.

The findings highlight rising broker use, particularly among recent first-time buyers, the growing value borrowers place on advice, and knowledge gaps around down payment savings tools and reverse mortgages.

Broker Advantage Report Cover
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