We are excited to continue our collaboration with the Alberta Mortgage Brokers Association (AMBA) to streamline events and address key issues within Alberta. With a strong history of working together, pooling our resources will help us better serve our members, reduce duplication, and deliver high-quality learning, networking, entertainment, and overall industry efficiency.
An exclusive, members-only lunch-and-learn event packed with valuable insights and opportunities to network with fellow mortgage professionals.
Exclusive Networking Opportunities: Connect with fellow mortgage professionals, share insights, and build valuable relationships that can help elevate your business.
Spots are limited—reserve yours early and be part of this exciting, exclusive experience.
10:00 AM - 1:30 PM
The Wyndham Edmonton Hotel and Conference Centre, Imperial Ballroom
4440 Gateway Blvd
Edmonton, AB T6H 5C2
$20 Members
*Exclusive to AMBA and MPC members
10:00 AM - 10:30 AM
Matt Imhoff, Prepayment Penalty Mentor
The 2026 Mortgage Penalty Playbook: How Top Brokers Win Deals Others Walk Away From - The Hidden Leverage Inside Every Mortgage Penalty
2026 is expected to bring one of the largest mortgage renewal cycles on record, creating unprecedented opportunity for brokers who engage clients early and strategically. While many brokers wait for renewal dates, top brokers use mortgage penalty insights to determine when to engage, how to position options, and where real opportunity exists.
In this session, Prepayment Penalty Mentor Matt Imhoff, Canada’s mortgage penalty expert, will break down how mortgage penalties actually work and why they matter even when a client ultimately chooses not to break their mortgage.
The session combines penalty education, client psychology, and proven real-world strategies used by top brokers to drive earlier conversations, uncover hidden opportunities, and win renewal, refinance, and move-up business that others miss in 2026 and beyond.
What attendees will learn:
About the speaker: Matt Imhoff is a leading expert on prepayment penalties, dedicated to helping mortgage brokers understand and navigate Interest Rate Differentials (IRDs). With years of hands-on experience, Matt has become a trusted resource for top brokers across Canada, helping them anticipate IRDs and develop strategies to protect their clients. Since entering the mortgage industry in 2015, Matt has been known for his deep knowledge, sharp analytical skills, and passion for empowering brokers through education. His expertise in IRDs and mortgage penalties makes him a sought-after mentor in the industry. Before entering the mortgage industry, Matt served as a Marine Technician in the Royal Canadian Naval Reserves. He embarked on a 3,500 km hike along the Appalachian Trail with his dad in 2010. Now based in Downtown Vancouver, he continues sharing his knowledge and supporting brokers in making informed mortgage decisions. .
Heather Thoma, FCT
Renewals, Readiness & Results: Strategies to Thrive in 2026’s High-Stakes Market
The Canadian mortgage landscape is changing quickly, shaped by shifting consumer expectations, digitization, regulatory updates, and evolving risk dynamics. Mortgage professionals are being asked to do more with less, deliver faster with greater accuracy, and maintain trust in a competitive, compliance-driven environment.
This session will provide attendees with practical, actionable strategies to navigate these pressures while improving operational performance, customer experience, and long-term business resilience. Drawing on real-world examples and emerging industry trends, the presentation will give participants a clear sense of where the industry is heading and how to position themselves for success.
Darlene Reid, REALTORS® Association of Edmonton
Inside the Edmonton Real Estate Market: What Mortgage Professionals Need to Know
Darlene Reid serves as Chair of the Board of Directors for the REALTORS® Association of Edmonton, bringing nearly two decades of real estate expertise and a reputation for excellence to the role. Consistently ranked in the top 5% of REALTORS® on the RAE's MLS® System since 2011, she pairs a proven record of high performance with deep experience in office management, mentorship and strategic leadership. With nearly 20 years in the industry, Darlene has developed a sharp understanding of market trends and is committed to shaping a strong, informed future for Edmonton’s housing landscape.
Darlene has been an active and influential contributor to the REALTORS® Association of Edmonton, volunteering her time on the Member Services and Marketing Committees and demonstrating steady leadership as Chair-Elect in 2023 and 2024. She has chaired both the Governance Committee and the Government and Political Action Committee, helping guide the Association through key policy, regulatory and strategic initiatives.
Known for her grasp of industry regulations and the evolving technologies that drive REALTOR® success, Darlene is a trusted mentor and respected voice within the profession. She remains dedicated to elevating standards, strengthening the REALTOR® community and empowering members across the Capital Region to thrive in a dynamic market.
