Born and raised in Ottawa, Jeff received an honours degree in Economics from Princeton University and achieved his Chartered Accountant designation while working at Ward Mallette Chartered Accountants. Making the leap to retail, Jeff joined Giant Tiger Stores, where after a number of years in operational and management roles, assumed the role of President. In this capacity, Jeff helped grow the business from a regional discount chain with 250 million in sales, to 1.4 billion in sales nationally as the third largest discount chain in Canada. In 2009, Jeff joined Farm Boy with a mandate to expand the business. Under his leadership, the company has grown from a nine store chain in the Ottawa region to 26 stores in Ottawa, Kingston, Southwestern Ontario and the GTA with further expansion plans underway.